HOW TO PATCH UP DRY SKIN PATCHES

 Dry, rough and red patches can pop up on even the most coddled complexions when the mercury and moisture levels drop. "Winter air is very drying and so is the heat in most people's homes," says dermatologist Kavita Mariwalla. "As a result, our skin becomes dehydrated and itchy." Mariwalla recommends changing up your normal skin care routine when you notice a blemish, following these three tips to restoring smooth and supple cheeks.
Maximize Your Moisturizer
Up the ante on your daily moisturizer if you are trying to repair a dry patch by reaching for an even thicker, richer hydrator, like Kiehl’s Ultra Facial Cream. “Thicker is better when it comes to dry skin,” Mariwalla says. Apply the moisturizer liberally twice a day, and especially after taking a shower. “The best time to moisturize is within 30 seconds of getting out of the shower while you are still damp,” she says, adding that moisturizer helps seal in water. She also recommends taking short, lukewarm showers (as opposed to long, hot ones). Investing in a bedroom humidifier can be another beneficial step, improving dry air to nurse your skin while you sleep.
Ease Up on Your Exfoliation
Continue to exfoliate once a week, as per usual. Use a milder scrub with less grit, however, as you want to avoid irritating the area and making the dry patch worse. Try: Lancôme Exfoliance Confort Comforting Exfoliating Cream, which is gentle and soothing on the skin.
Conceal With Care
If you are looking to cover the patch while it heals, opt for a cream foundation over a powder. Just avoid thick formulas, which can look cakey on the skin. Mariwalla likes the new breed of BB creams, which are moisturizing, lighter and still able to mask blemishes.